Just over a decade ago, when I was researching my first book The ABC of XYZ: Understanding the Global Generations, it became apparent that a new generation was about to commence and there was no name for them. More people than ever, especially the emerging generations have access to information about anything with the rise of the internet. This is already a trend among their forerunners, Gen Z, with TikTok (42%) the third most engaged with platform by students to teach themselves new skills, coming in above parents (39%). While this is likely to happen still, the way Gen Alpha learn involves technology and has become more advanced and accessible through devices such as smartphones and tablets. These experiences helped shape them because they were engaging and gave opportunities to learn. With the increase in screen and technology, there’s no doubt that Generation Alpha will feel this influence in their schooling.įor many, their childhood likely involved doing things that were new experiences, like taking piano lessons, playing sports with friends or reading books. Generation Alpha began being born in 2010, the year the iPad was launched, Instagram was created, and App was the word of the year- and so from their earliest years, they have been screenagers. The role of parents therefore will span a longer age range- with many of these Gen Alphas likely to be still living at home into their late 20’s.įrom shorter attention spans to the gamification of education, from increased digital literacy to impaired social formation, these times impact us all but transform those in their formative years. They will stay in education longer, start their earning years later and so stay at home with their parents later than even their predecessors, Gen Z and Gen Y. Gen Alpha are the most materially endowed generation ever, the most technologically savvy generation ever and they will enjoy a longer life span than any previous generation. The most materially endowed generation ever They shape the social media landscape, are the popular culture influencers, the emerging consumers and by the end of the 2020’s will be moving into adulthood, the workforce and household formation, ready or not. While they are the youngest generation, they have brand influence and purchasing power beyond their years. The most materially endowed generation ever.Generation Alpha are defined as those born from 2010-2024. When they have all been born (2025) they will number almost 2 billion- the largest generation in the history of the world. More than 2.5 million are born globally every week. Seventeen percent of those sell products on the pages.We’re talking about Generation Alpha, the children of Generation Y, and often the younger siblings of Generation Z. Currently, one in three small businesses use Facebook, while there are over 42 million fan pages on Facebook. Just like Instagram, a visual photo of merchandise may be all that’s necessary to boost online sales.Īn infographic by Symphony Teleca reveals that 167 million people will have shopped online in 2012. Forty percent of Twitter users reported that they search for products on the site, while 60 percent of Facebook users would talk about a product or service if a discount was presented to them.Ī new infographic by Vocus has found that “ social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media,” writes Samantha Murphy of Mashable. It allows brands to pin items that they wish to sell and drive traffic to their online stores. Pinterest is virtually an online store for some businesses. When Chirpify announced its expansion, fans flocked to the site to become members. There’s also Chirpify, an in-stream commerce service on Instagram and Twitter. The social media site also drives 26 percent of referral traffic to company websites. Right now “20 percent of shoppers prefer to purchase products via Facebook than the brand’s website”- and that number is expected to climb.įacebook isn’t the only social platform where shoppers are turning to buy products. Seventeen percent of those sell products on the pages.įacebook fans are 79 percent more likely than a non-fan to purchase a product, and 74 percent of fans are more likely to recommend a company or product. Through social media,” writes Samantha Murphy of Mashable. Shopping on social media may not be big right now, but by 2015, it’s expected to explode.Ī new infographic by Vocus reports that “ social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur
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